Free Essays on Queen Hatshepsut

Sovereign Hatshepsut During the eighteenth Dynasty the third Queen of official came to control, her name was Ma’at-ka-Ra Hatshepsut. Ma’at-ka-Ra implies ‘Truth/Order/Balance is the Spirit/Double of Ra’, and Hatshepsut meaning ‘Foremost of Noble Women’. She wasn’t the main female leader of Egypt, yet is a standout amongst other known. At the point when her dad, Thutmosis I, kicked the bucket, the seat was past down to his child, Thutmosis II, who was wiped out during his season of rule. Thutmosis II wedded his relative (they had various moms), Hatshepsut. At the point when he kicked the bucket, his child, from a spouse other than Hatshepsut, held control of seat. Thutmosis III was only a kid, so Hatshepsut turned into his official (â€Å"one who administers a realm in the minority, nonattendance, or inability of the sovereign†). At that point during his second year as ruler(around 1490 BC), Hatshepsut assumed control over all position, and was currentl y King, which was practically unfathomable for ladies to be a Pharaoh. Her support, other than the way that she was leading all Thutmosis III’s issues, since he was only a youngster, she additionally asserted that the god Amon-Ra had visited her mom while she was pregnet with her, along these lines making her a celestial kid. Hatshepsut didn't sit tight for Tuthmosis III to get mature enough to be Pharaoh. She saved her capacity for quite a while, seething from 15 to 22 years, which isn't clear, considering she was a lady and her stepson was getting restless. It was intense for all her capacity. We likewise realize that she had a girl, Neferura, said to be the little girl of Thutmosis II, however may have been fathered by Semnut, which is muddled. Hatshepsut represented for a long time. She was accepted to be between 35-40 years of age when she kicked the bucket. Sovereign Hatshepsut focused on specialties of harmony as opposed to crafts of war, as in prior Pharaohs. She had numerous extraordinary achievements during her rule. She had the help from a gathering of influential men, boss and clerics. She had the shrewdness to surrou... Free Essays on Queen Hatshepsut Free Essays on Queen Hatshepsut Sovereign Hatshepsut During the eighteenth Dynasty the third Queen of official came to control, her name was Ma’at-ka-Ra Hatshepsut. Ma’at-ka-Ra implies ‘Truth/Order/Balance is the Spirit/Double of Ra’, and Hatshepsut meaning ‘Foremost of Noble Women’. She wasn’t the main female leader of Egypt, yet is extraordinary compared to other known. At the point when her dad, Thutmosis I, passed on, the seat was past down to his child, Thutmosis II, who was wiped out during his season of rule. Thutmosis II wedded his stepsister (they had various moms), Hatshepsut. At the point when he kicked the bucket, his child, from a spouse other than Hatshepsut, held control of seat. Thutmosis III was only a youngster, so Hatshepsut turned into his official (â€Å"one who administers a realm in the minority, nonappearance, or incapacity of the sovereign†). At that point during his second year as ruler(around 1490 BC), Hatshepsut assumed control over all position, and was currently King, which was practically unbelievable for ladies to be a Pharaoh. Her support, other than the way that she was directing all Thutmosis III’s undertakings, since he was only a youngster, she additionally guaranteed that the god Amon-Ra had visited her mom while she was pregnet with her, in this manner making her an awesome kid. Hatshepsut didn't hang tight for Tuthmosis III to get mature enough to be Pharaoh. She saved her capacity for quite a while, seething from 15 to 22 years, which isn't unmistakable, considering she was a lady and her stepson was getting fretful. It was intense for all her capacity. We likewise realize that she had a little girl, Neferura, said to be the little girl of Thutmosis II, however may have been fathered by Semnut, which is muddled. Hatshepsut administered for a long time. She was accepted to be between 35-40 years of age when she kicked the bucket. Sovereign Hatshepsut focused on specialties of harmony instead of crafts of war, as in prior Pharaohs. She had numerous incredible achievements during her rule. She had the help from a gathering of influential men, boss and clerics. She had the astuteness to surrou...

Marketing and Stakeholders in the Food Industry Assignment

Showcasing and Stakeholders in the Food Industry - Assignment Example Furthermore, the work discovers the different parts of the showcasing idea and delineates how the advertising idea can be helpful for the development and advancement of an association. Ultimately, the work distinguishes the different partners of McDonalds and proposes compelling methods of correspondence that will fulfill each gathering. All in all terms, the idea of advertising claims that so as to increase hierarchical objectives, it is important to comprehend the necessities and needs of the objective market and convey the necessary degree of fulfillment more viably and effectively than contenders. Therefore one can say that under advertising idea, it is more imperative to sell fulfillment than to sell item (Jain, 2006-07, pp. 292-293). As indicated by AMA definition, â€Å"Marketing† is â€Å"the procedure of arranging and executing the origination, valuing, advancement, and appropriation of thoughts, products, and administrations to make trades that will fulfill individu al and authoritative objectives† (Shah and D’Souza, 2009, p. 8). Advertising idea and different business ways of thinking An investigation of the promoting idea demonstrates that it doesn't concentrate on augmenting benefit through expanded deals volume. Rather, it picks up benefit through expanded fulfillment of clients. In this way, in the promoting idea, client is the focal figure around which all showcasing exercises happen. Generally, it gets important to recognize the objective clients, build up a comprehension with them, comprehend their requests, and offer types of assistance and products agreeable to them. One can sum up the segments of promoting as fulfillment of clients, reconciliation of different advertising exercises, and great deals volume (Moore, et al. 2006, p. 142). This idea of advertising is not the same as the ideas of creation, item, selling and all encompassing promoting. The selling idea was stylish before the presentation of the advertising idea that is, during 1950s and 1960s. In this idea, the organization mostly intends to offer an item to the greatest and concentrates on the exact necessities of the clients (Kuratko, 2008, p. 359). All things considered, the organization keeps selling an item receiving different advancement plans. As it were, the organization centers for the most part around offering strategies to accomplish greatest benefit (Ibid). One more significant idea is item idea. It centers fundamentally around the nature of the item. As it were, an organization concentrates on the nature of its item on the conviction that to the extent the item is of great, customers will be pulled in to the item. So also, organizations used to receive the idea of creation until 1950s. It asserts that when an item or administration is in most extreme interest in the commercial center, the organization should concentrate on creating that item or administration however much as could reasonably be expected. A significant piece o f promoting is advertising research. It gets vital for all organizations to investigate their market so as to set their course at first and to evaluate their exhibition from that point. There are different sources to gather promoting data. Some essential sources are clients, vendors, and sales reps. As clients are the individuals who utilize the item, they are the best wellspring of data with respect to the nature of the item as far as value, bundling, accessibility, plan and so on correspondingly, sellers are equipped for offering some helpful data in regards to the client reaction to the items. What's more, they will have the option to offer imperative data regar

Marketing 101

Marketing 101 “It was the best of times. It was the worst of times.” â€" Charles DickensThere is something compelling about a well-written opening line. It draws the reader in and entices them to ignore the ringing telephone, disregard the piles of laundry that need to be attended to, forget about the meeting that is scheduled for the morning. Often, the true test of a story’s worth can be seen when the reader reaches the last page and reacts in alarm at having no more pages to turn, no other source of information about the characters that they have been getting to know. Storytelling is powerful: it can propel a person to action, enlighten the readers and inform the audience about a topic. Entrepreneurs who wish to maximize their marketing efforts can learn a few lessons from beloved authors. © Shutterstock.com | witittorn onkhawTo begin a marketing campaign of storytelling, you must 1) understand the definition of marketing storytelling, 2) know why storytelling works, 3) learn how to craft a storytelling strategy, 4) know how to evaluate the success of a campaign, and, 5) be able to identify successful storytelling brands.MARKETING STORYTELLING: THE DEFINITIONStorytelling is the process of making a connection with the customer first, and selling a product second. This method of marketing is contrary to most advertising programs, and often seems more like a creative writing program than a marketing strategy. Through skillful writing, however, a story is created that not only connects with customers; it establishes the company as a trusted resource. Properly done, the story is the primary focus and the product takes a backseat to the journey the story provides. A customer makes an emotional connection with the story, and the message is considered genuine. Interestingly, even though the customer is aware that the story is being used to ultimately sell something, they are still more inclined to purchase based on the connection they made through the story.How can storytelling relate to marketing?Knowing which type of story to tell is an important feature in using storytelling as a marketing tool. Storytelling comes in a variety of forms; the trick is in knowing which one is best suited to meet the needs of your marketing strategy.One of the primary storytelling forms is the educational story. Using your marketing efforts to educate consumers provides your company with the opportunity to establish a trusted reputation as a source of valuable information. Educational storytelling can incorporate factual information about topics related to your business, use simple stories to communicate difficult concepts and use illustrations to demonstrate services.Capitalizing on the current news of the day is another way to weave storytelling into your marketing str ategy. Finding ways to tie current news stories into relevant pieces of information that will affect your customers is a smart way to use storytelling. Will new legislation affect how your business works? Does the new zoning plan change the type of business in a certain section of the city?Client stories are another type of storytelling that can be a powerful marketing tool. As you develop a relationship with clients, you have opportunity to learn their stories â€" how they use your services or products, how you’ve helped them. Ask for permission to use their story, and then add it to your promotional materials. Use their success as an opportunity to showcase how you were able to help, letting potential customers know that you’ll do the same for them.There are powerful stories that have been passed down through generations. These classic tales are often used as a means to communicate a deeper truth: slow and steady wins the race, you can do more than you think, you can’t pleas e everyone, believe in yourself, for example. Using classic stories as a storytelling technique can be a powerful method of relating to your customers. Through recognizable stories, your customers will feel a connection to the company and be more inclined to purchase from you.Customers who are looking for relevance and connection in their own lives are more likely to buy from a company that fills those basic needs. Sharing personal stories is one of the most powerful forms of storytelling because it demonstrates a level of transparency and vulnerability from the company. By allowing customers to see first-hand the tragedies and triumphs you’ve experienced, it cultivates trust and reliability, strengthening your relationship with them.Marketing Storytelling: Tell Effective Marketing Stories WHY STORYTELLING WORKSStories define the very essence of human life. Through stories, important lessons are shared, common values are identified and messages are communicated. Compelling stories create connections between people. When someone relates a story that you can identify with, even if you don’t know that person, you begin to feel a connection. The personal connection created by storytelling communicates authentic human experiences. Without using specific narrative, customers can identify ways that using a product or service benefits and enhances their life and are motivated to replicate the scenario in their own life.Through the power of the internet, the global marketplace is growing. This creates opportunity for businesses to expand into new cultures, which can present new challenges for reaching the target market. Through the use of storytelling, however, a company can tap into the global themes that affect every culture and people group. Themes like family, love, friendship, overcoming challenges and others are common to every nation. Crafting stories that highlight these themes is a highly effective means of creating connections. These connections help to u nite people in a global community. With the rising number of companies that are competing for the new global marketplace, it can be harder to set a company apart. The use of storytelling gives companies an edge and helps their voice to be heard over the crowd.Relating to a customer through storytelling allows the company to use the personal interaction to change attitudes about products or services. Stories can provide customers with a new perspective on a company, giving them the opportunity to evaluate products from a new angle. Even if they previously had no interaction with a company, a compelling story can give the customer the incentive they need to become more engaged with the company.CRAFTING A STORYTELLING MARKETING STRATEGYOnce you’ve decided to create a storytelling strategy, what are the steps you should take? What are the criteria for creating a compelling storytelling marketing campaign? By taking a few lessons from writers who have successfully crafted their marketi ng stories, any company can begin an effective campaign.Use truthThis may seem contradictory, when considering the creation of a storytelling campaign, but truth is essential in the marketing strategy. The story must include elements of reality, and that reality must be centered on the products or services that are offered. Even if the characters are fictional, the attributes of the product should be truthful and reliable. Successful stories must be consistent, show persistence, and exercise restraint. The stories should avoid confusion â€" they must stay true to the company ideals. If a company promotes healthy living, their marketing story should include that message. If the goal of the company is to encourage communication, the storyline should contain themes that support the goal.Create personalityStorytelling is not an advertisement or marketing pitch. It should create a persona that is identifiable with the company’s values, and be relatable to the customer. While it is not necessary to create a fictional character (Allstate’s Mayhem character is an example of this), it is important to include a character that drives the storyline. The character should be crafted to create an emotional connection with the audience, compelling them to take action.The storyline marketing campaign should follow a traditional story with a beginning, middle, and end.A story should begin with an introduction to the characters and setting. Conflicts and problems are introduced in the middle, and the resolution should be clear in the end. The story arc is important for customers to be able to follow and identify with, and instill the desire to share the story with others.Cliffhangers are equal parts exciting and aggravating.For the reader, getting to the end of a story with unresolved conflicts can be nerve wracking, especially when there is a delay before the next installment of the story is released. Generating that same level of excitement in a marketing campaign through storytelling can create compelling connections with customers. Leaving your customers (audience) with the feeling of wanting more is done through hooks in the storyline. Using teasers, “Coming soon” and other interest building techniques, your company can keep interest in the product and draw customers back repeatedly.Storytelling (The Power of Telling Stories) EVALUATING SUCCESSEvery marketing strategy must be evaluated for success. Without recognizable benchmarks, the process of storytelling can seem labor intensive and costly, for questionable results. How can a storytelling campaign be evaluated?Media attentionWhen a storyline is successful, it will begin to draw attention from media outlets. One of the primary indicators of success is that other people begin talking about what your company is talking about. A conversation that begins with “Did you see that new commercial?” or in other ways indicates that the storyline is moving into the everyday life of individuals is a sure sign that the marketing campaign is working.Media notoriety is not a sure-fire solution to generating sales, but it does help to generate interest in your product and company. Storytelling creates quality content, which creates better customer interactions. Those interactions can then spread through word of mouth, other social media tools and customer referrals, turning one storytelling campaign into a self-driving machine that continues to bring customer attention, even when the campaign is over.ROI (Return on Investment)Generating a buzz around a marketing campaign is exciting but ineffective if the audience doesn’t move into a new role as a customer. A simple poll of customers “Have you seen our new ad? What did you think?” is an easy way to gather feedback regarding the storytelling campaign. Tracking the impact of the campaign on profits can be difficult. However, a marked difference in sales before a campaign started and after the campaign launched can be a clear i ndication that storytelling is working. Through social media tools in combination with other marketing forms it is possible to determine the extent of your campaign’s reach and develop a good sense of the success of the strategy.Recently, at a conference about global impact, the CEO of Levi Strauss (the jeans company) made an off-hand remark about the fact that his jeans (that he was wearing at the time) had never been washed in a washing machine. He went on to explain that machine washing wasn’t ideal for the proper care of jeans, and that jeans didn’t need washing as frequently as many people think. His statement became a manifesto and it went viral almost overnight. Suddenly, Levi’s had a story, and a compelling one, at that. They generated a marketing strategy about the company position on water-usage reduction, capitalized on the media attention already focused on the story and are promoting their jeans (as well as sustainability) on a different scale than ever before.T he mystery of storytelling: Julian Friedmann at TEDxEaling SUCCESSFUL STORYTELLING BRANDSSome of the world’s most successful brands have used storytelling marketing strategies for years. There is no standard industry â€" storytelling works for not-for-profit organizations as well as it does for-profit businesses. The only criterion is the presence of an audience, and a call to action that the customer can act on. Regardless of the product or service, creating a storyline that can be used to connect with the audience is one of the most effective marketing methods available. Investigating successful storytelling companies can give insight into how to put a storytelling strategy to work for your company.ApplePerhaps most noticeable about Apple’s marketing strategy is the lack of storytelling. Apple’s campaigns focus on one thing: their products. So, how did Apple land the number one spot on Marketingweek’s brand ranking research? Simple. Apple created a story that puts the cons umer as the main character. Apple generates ad campaigns about people using their products in new, exciting and creative ways, and allows the audience to imagine themselves in the middle of the ad. Through Apple’s sense of company brand (innovative technology that changes the way people live), the ads show a multitude of ways that people can use their products in their everyday life. This form of storytelling is difficult to emulate and can backfire when not used consistently. Apple has effectively established itself as a storytelling master â€" leaving other companies to follow along in their wake and hope to catch up. McDonald’sMcDonald’s has long mastered the art of storytelling. Through their development of characters that eat at the restaurant for lunch, friends who bring each other dinner or share laughs over breakfast, McDonald’s has held a spot in the top five storytelling marketing campaigns. As a global company, they have successfully tied into the themes that affe ct the world, and have capitalized on their storytelling campaigns. Coca-ColaCoca-Cola recently unveiled a new initiative to promote its storytelling strategy. Through the use of multi-media approaches, they have created a story about friendship. Friends share laughter, events and memories, as well as a bottle of specially labelled Coca-cola products for “Friend”. Their bottle naming campaign is another method of bringing the global community together â€" everyone loves to have something personalized â€" why not your bottle of soda? Macmillan Cancer SupportBy using personal stories to draw interest in their non-profit organization, Macmillan Cancer Support is using storytelling to bring attention to the reality of cancer. Allowing the audience to share their own stories and anecdotal accounts provides a connection to the charity that often translates into donations. This non-profit organization has repeatedly outranked for-profit companies in their storytelling, a compelling rea son to understand the power of the personal story and harness it for your company. Incorporating storytelling into a marketing strategy provides another means of reaching potential customers. The truest forms of storytelling marketing are evidenced by the campaigns that leave the audience with strong emotional reaction. The commercials that bring viewers to tears, the print ads that are breathtaking, and the radio commercials that cause riotous laughter â€" storytelling is powerful and effective and can be used to generate customer connections and sales. Not only is storytelling better marketing, it is meaningful content that creates an authentic view of your company. Putting the ‘power of the pen’ to work for your company can bring long-lasting rewards, giving you a stronger profit margin and more effective communication with your customers.

Literature Review Music Education And Developing

Chapter Two: Literature Review Music Education and Developing Musicality Many researchers have studied the subject of teaching music and methods to increase musical understanding in the elementary and secondary school settings. Many pedagogical developers have presented methods in which they feel are most effective. â€Å"Critical pedagogy is not a traditional music-teaching method, as it combines philosophy and pedagogy, theory and practice. Unlike Orff, Kodà ¡ly, or Dalcroze, there are no specific teaching techniques or prescribed body of musical repertoire students must hear or perform in the classroom. There are no required materials, such as instruments or tennis balls, and no prescribed scope and sequence† (Abrahams, 2005, p. 12). Abrahams continues that pedagogy comes from a rich and varied music program, and encourages multiple and liberating experiences in the learning process. The term musicality often brings up more questions than it answers. Merriam-Webster defines musicality as â€Å"sensitivity to, knowledge of, or talent for music; or the quality or state of being musical.† Music educators inspire to teach their students to be sensitive to music, have a knowledge of music, and develop the inward talent the student may have for music. As these concepts develop, students enter into a state of â€Å"being musical.† The foundation of being musical is music literacy. Music literacy includes reading note names from a staff, identify note values, interpreting rhythms, andShow MoreRelatedMusic Therapy And Its Effects On Adolescents With Behavioral Issues974 Words   |  4 PagesStavig Info470 AE Music Therapy and its’ Affects on Adolescents with Behavioral Issues Music is known to elicit responses, both physiological and emotional, in people with or without special needs. There is well-documented research to put into words the complex relation between music, emotion, and physiologic arousal. 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Project Managment Case Studies - 214937 Words

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After the firm s owner died, Juran took over this firm until he retired in the late 1990s. Once the second world war ended Japan was making products that were not of quality and because JuranRead More Chemical Control Agents Used Against the Gypsy Moth Essay1702 Words   |  7 Pagespathogenicity and other toxic effects of B.t.k. using several exposure routes. No evidence of pathogenicity was found in these experimental animals. However, viable B.t.k. has been recovered in humans up to several months after exposure. A few inconsistent studies were also reported in rats exposed to high B.t.k. levels. Symptoms included lethargy, frequent urination, hair loss and piloerection (hair stands up on end). The most likely routes of exposure of B.t.k. to the general public include skin, oral

Comparison Between the Cost of Living in Ecuador and the United States Free Essays

The Cost of Living between Ecuador and the United States The cost of living between Ecuador and the United States shows several differences, but this essay is going to focus on two of the most common ones. The first one is the rental price of an apartment and the second one is the cost of clothing and shoes. First, the rental price of an apartment of three bedrooms in Ecuador is around 500 dollars; on the other hand, this cost is much higher in the United States; actually, an American family has to pay about 1500 dollars for renting an apartment with these characteristics. We will write a custom essay sample on Comparison Between the Cost of Living in Ecuador and the United States or any similar topic only for you Order Now In short, renting an apartment in Ecuador is three times less expensive than renting it in the United States. Second, the price of the clothing and the shoes is extremely expensive in Ecuador, for example: if a person wants to buy one pair of Nike shoes, that person has to pay about 300 dollars, whereas in the United States if someone buys the same pair of shoes, he/she pays around 150 dollars. Moreover, an American woman can get a Calvin Klein coat paying 250 dollars, while in Ecuador a woman has to pay almost 1000 dollars for getting the same piece of clothing. In brief, both the price of clothing and the cost of shoes are more accessible in the United States than in Ecuador. In conclusion, both Ecuador and the United States display certain differences in the cost of living but the most popular are the ones related to the rental price of an apartment and the cost of the clothes and shoes. How to cite Comparison Between the Cost of Living in Ecuador and the United States, Papers

Tying the Strings Essay Example For Students

Tying the Strings Essay If the string theory is really true, then the entire world is made up of strings, and I cannot tie a single one. This past summer, I applied for my very first job at a small, busy bakery and cafe in my neighborhood. I knew that if I were hired there, I would learn how to use a cash register, prepare sandwiches, and take cake orders. I imagined that my biggest struggle would be catering to demanding New Yorkers, but I never thought that it would be the benign act of tying a box that would become both my biggest obstacle and greatest teacher. On my first day of work in late August, one of the bakerys employees hastily explained the procedure. We will write a custom essay on Tying the Strings specifically for you for only $16.38 $13.9/page Order now It seemed simple: wrap the string around your hand, then wrap it three times around the box both ways, and knot it. I recited the anthem in my head, three times, turn it, three times, knot  until it became my mantra. After observing multiple employees, it was clear that anyone tying the box could complete it in a matter of seconds. For weeks, I labored endlessly, only to watch the strong and small pieces of my pride unravel each time I tried. As I rushed to discreetly shove half-tied cake boxes into plastic bags, I could not help but wonder what was wrong with me. I have learned Mozart arias, memorized the functional groups in organic chemistry, and calculated the anti-derivatives of functions that I will probably never use in real life †all with a modest amount of energy. For some reason though, after a months effort, tying string around a cake box still left me in a quandary. As the weeks progressed, my skills slowly began to improve. Of course there were days when I just wanted to throw all of the string in the trash and use Scotch tape; this sense of defeat was neither welcome nor wanted, but remarks like Oh, you must be new   from snarky customers catapulted my determination to greater heights. It should be more difficult to develop an internal pulse and sense of legato in a piece of music than it is to find the necessary rhythm required to tie a box, but this seemingly trivial task has clearly proven not to be trivial at all. The difficulties that I encountered trying to keep a single knot intact are proof of this. The lack of cooperation between my coordination and my understanding left me frazzled, but the satisfaction I felt when I successfully tied my first box was almost as great as any I had felt before. Scientists developing string theory say that string can exist in a straight line, but it can also bend, oscillate, or break apart. I am thankful that the string I work with is not quite as temperamental, but I still cringe when someone asks for a chocolate mandel bread. Supposedly, the string suggested in string theory is responsible for unifying general relativity with quantum physics. The only thing I am responsible for when I use string is delivering someones pie to them without the box falling apart. Tying a cake box may not be quantum physics, but it is just as crucial to holding together what matters. I am beginning to realize that I should not be ashamed if it takes me longer to learn. I persist, and I continue to tie boxes every weekend at work. Even though I occasionally backslide into feelings of exasperation, I always rewrap the string around my hand and start over because I have learned that the most gratifying victories come from tenacity. If the universe really is comprised of strings, I am confident that I will be able to tie them together, even if I do have to keep my fingers crossed that my knots hold up.