Marketing 101

Marketing 101 “It was the best of times. It was the worst of times.” â€" Charles DickensThere is something compelling about a well-written opening line. It draws the reader in and entices them to ignore the ringing telephone, disregard the piles of laundry that need to be attended to, forget about the meeting that is scheduled for the morning. Often, the true test of a story’s worth can be seen when the reader reaches the last page and reacts in alarm at having no more pages to turn, no other source of information about the characters that they have been getting to know. Storytelling is powerful: it can propel a person to action, enlighten the readers and inform the audience about a topic. Entrepreneurs who wish to maximize their marketing efforts can learn a few lessons from beloved authors. © Shutterstock.com | witittorn onkhawTo begin a marketing campaign of storytelling, you must 1) understand the definition of marketing storytelling, 2) know why storytelling works, 3) learn how to craft a storytelling strategy, 4) know how to evaluate the success of a campaign, and, 5) be able to identify successful storytelling brands.MARKETING STORYTELLING: THE DEFINITIONStorytelling is the process of making a connection with the customer first, and selling a product second. This method of marketing is contrary to most advertising programs, and often seems more like a creative writing program than a marketing strategy. Through skillful writing, however, a story is created that not only connects with customers; it establishes the company as a trusted resource. Properly done, the story is the primary focus and the product takes a backseat to the journey the story provides. A customer makes an emotional connection with the story, and the message is considered genuine. Interestingly, even though the customer is aware that the story is being used to ultimately sell something, they are still more inclined to purchase based on the connection they made through the story.How can storytelling relate to marketing?Knowing which type of story to tell is an important feature in using storytelling as a marketing tool. Storytelling comes in a variety of forms; the trick is in knowing which one is best suited to meet the needs of your marketing strategy.One of the primary storytelling forms is the educational story. Using your marketing efforts to educate consumers provides your company with the opportunity to establish a trusted reputation as a source of valuable information. Educational storytelling can incorporate factual information about topics related to your business, use simple stories to communicate difficult concepts and use illustrations to demonstrate services.Capitalizing on the current news of the day is another way to weave storytelling into your marketing str ategy. Finding ways to tie current news stories into relevant pieces of information that will affect your customers is a smart way to use storytelling. Will new legislation affect how your business works? Does the new zoning plan change the type of business in a certain section of the city?Client stories are another type of storytelling that can be a powerful marketing tool. As you develop a relationship with clients, you have opportunity to learn their stories â€" how they use your services or products, how you’ve helped them. Ask for permission to use their story, and then add it to your promotional materials. Use their success as an opportunity to showcase how you were able to help, letting potential customers know that you’ll do the same for them.There are powerful stories that have been passed down through generations. These classic tales are often used as a means to communicate a deeper truth: slow and steady wins the race, you can do more than you think, you can’t pleas e everyone, believe in yourself, for example. Using classic stories as a storytelling technique can be a powerful method of relating to your customers. Through recognizable stories, your customers will feel a connection to the company and be more inclined to purchase from you.Customers who are looking for relevance and connection in their own lives are more likely to buy from a company that fills those basic needs. Sharing personal stories is one of the most powerful forms of storytelling because it demonstrates a level of transparency and vulnerability from the company. By allowing customers to see first-hand the tragedies and triumphs you’ve experienced, it cultivates trust and reliability, strengthening your relationship with them.Marketing Storytelling: Tell Effective Marketing Stories WHY STORYTELLING WORKSStories define the very essence of human life. Through stories, important lessons are shared, common values are identified and messages are communicated. Compelling stories create connections between people. When someone relates a story that you can identify with, even if you don’t know that person, you begin to feel a connection. The personal connection created by storytelling communicates authentic human experiences. Without using specific narrative, customers can identify ways that using a product or service benefits and enhances their life and are motivated to replicate the scenario in their own life.Through the power of the internet, the global marketplace is growing. This creates opportunity for businesses to expand into new cultures, which can present new challenges for reaching the target market. Through the use of storytelling, however, a company can tap into the global themes that affect every culture and people group. Themes like family, love, friendship, overcoming challenges and others are common to every nation. Crafting stories that highlight these themes is a highly effective means of creating connections. These connections help to u nite people in a global community. With the rising number of companies that are competing for the new global marketplace, it can be harder to set a company apart. The use of storytelling gives companies an edge and helps their voice to be heard over the crowd.Relating to a customer through storytelling allows the company to use the personal interaction to change attitudes about products or services. Stories can provide customers with a new perspective on a company, giving them the opportunity to evaluate products from a new angle. Even if they previously had no interaction with a company, a compelling story can give the customer the incentive they need to become more engaged with the company.CRAFTING A STORYTELLING MARKETING STRATEGYOnce you’ve decided to create a storytelling strategy, what are the steps you should take? What are the criteria for creating a compelling storytelling marketing campaign? By taking a few lessons from writers who have successfully crafted their marketi ng stories, any company can begin an effective campaign.Use truthThis may seem contradictory, when considering the creation of a storytelling campaign, but truth is essential in the marketing strategy. The story must include elements of reality, and that reality must be centered on the products or services that are offered. Even if the characters are fictional, the attributes of the product should be truthful and reliable. Successful stories must be consistent, show persistence, and exercise restraint. The stories should avoid confusion â€" they must stay true to the company ideals. If a company promotes healthy living, their marketing story should include that message. If the goal of the company is to encourage communication, the storyline should contain themes that support the goal.Create personalityStorytelling is not an advertisement or marketing pitch. It should create a persona that is identifiable with the company’s values, and be relatable to the customer. While it is not necessary to create a fictional character (Allstate’s Mayhem character is an example of this), it is important to include a character that drives the storyline. The character should be crafted to create an emotional connection with the audience, compelling them to take action.The storyline marketing campaign should follow a traditional story with a beginning, middle, and end.A story should begin with an introduction to the characters and setting. Conflicts and problems are introduced in the middle, and the resolution should be clear in the end. The story arc is important for customers to be able to follow and identify with, and instill the desire to share the story with others.Cliffhangers are equal parts exciting and aggravating.For the reader, getting to the end of a story with unresolved conflicts can be nerve wracking, especially when there is a delay before the next installment of the story is released. Generating that same level of excitement in a marketing campaign through storytelling can create compelling connections with customers. Leaving your customers (audience) with the feeling of wanting more is done through hooks in the storyline. Using teasers, “Coming soon” and other interest building techniques, your company can keep interest in the product and draw customers back repeatedly.Storytelling (The Power of Telling Stories) EVALUATING SUCCESSEvery marketing strategy must be evaluated for success. Without recognizable benchmarks, the process of storytelling can seem labor intensive and costly, for questionable results. How can a storytelling campaign be evaluated?Media attentionWhen a storyline is successful, it will begin to draw attention from media outlets. One of the primary indicators of success is that other people begin talking about what your company is talking about. A conversation that begins with “Did you see that new commercial?” or in other ways indicates that the storyline is moving into the everyday life of individuals is a sure sign that the marketing campaign is working.Media notoriety is not a sure-fire solution to generating sales, but it does help to generate interest in your product and company. Storytelling creates quality content, which creates better customer interactions. Those interactions can then spread through word of mouth, other social media tools and customer referrals, turning one storytelling campaign into a self-driving machine that continues to bring customer attention, even when the campaign is over.ROI (Return on Investment)Generating a buzz around a marketing campaign is exciting but ineffective if the audience doesn’t move into a new role as a customer. A simple poll of customers “Have you seen our new ad? What did you think?” is an easy way to gather feedback regarding the storytelling campaign. Tracking the impact of the campaign on profits can be difficult. However, a marked difference in sales before a campaign started and after the campaign launched can be a clear i ndication that storytelling is working. Through social media tools in combination with other marketing forms it is possible to determine the extent of your campaign’s reach and develop a good sense of the success of the strategy.Recently, at a conference about global impact, the CEO of Levi Strauss (the jeans company) made an off-hand remark about the fact that his jeans (that he was wearing at the time) had never been washed in a washing machine. He went on to explain that machine washing wasn’t ideal for the proper care of jeans, and that jeans didn’t need washing as frequently as many people think. His statement became a manifesto and it went viral almost overnight. Suddenly, Levi’s had a story, and a compelling one, at that. They generated a marketing strategy about the company position on water-usage reduction, capitalized on the media attention already focused on the story and are promoting their jeans (as well as sustainability) on a different scale than ever before.T he mystery of storytelling: Julian Friedmann at TEDxEaling SUCCESSFUL STORYTELLING BRANDSSome of the world’s most successful brands have used storytelling marketing strategies for years. There is no standard industry â€" storytelling works for not-for-profit organizations as well as it does for-profit businesses. The only criterion is the presence of an audience, and a call to action that the customer can act on. Regardless of the product or service, creating a storyline that can be used to connect with the audience is one of the most effective marketing methods available. Investigating successful storytelling companies can give insight into how to put a storytelling strategy to work for your company.ApplePerhaps most noticeable about Apple’s marketing strategy is the lack of storytelling. Apple’s campaigns focus on one thing: their products. So, how did Apple land the number one spot on Marketingweek’s brand ranking research? Simple. Apple created a story that puts the cons umer as the main character. Apple generates ad campaigns about people using their products in new, exciting and creative ways, and allows the audience to imagine themselves in the middle of the ad. Through Apple’s sense of company brand (innovative technology that changes the way people live), the ads show a multitude of ways that people can use their products in their everyday life. This form of storytelling is difficult to emulate and can backfire when not used consistently. Apple has effectively established itself as a storytelling master â€" leaving other companies to follow along in their wake and hope to catch up. McDonald’sMcDonald’s has long mastered the art of storytelling. Through their development of characters that eat at the restaurant for lunch, friends who bring each other dinner or share laughs over breakfast, McDonald’s has held a spot in the top five storytelling marketing campaigns. As a global company, they have successfully tied into the themes that affe ct the world, and have capitalized on their storytelling campaigns. Coca-ColaCoca-Cola recently unveiled a new initiative to promote its storytelling strategy. Through the use of multi-media approaches, they have created a story about friendship. Friends share laughter, events and memories, as well as a bottle of specially labelled Coca-cola products for “Friend”. Their bottle naming campaign is another method of bringing the global community together â€" everyone loves to have something personalized â€" why not your bottle of soda? Macmillan Cancer SupportBy using personal stories to draw interest in their non-profit organization, Macmillan Cancer Support is using storytelling to bring attention to the reality of cancer. Allowing the audience to share their own stories and anecdotal accounts provides a connection to the charity that often translates into donations. This non-profit organization has repeatedly outranked for-profit companies in their storytelling, a compelling rea son to understand the power of the personal story and harness it for your company. Incorporating storytelling into a marketing strategy provides another means of reaching potential customers. The truest forms of storytelling marketing are evidenced by the campaigns that leave the audience with strong emotional reaction. The commercials that bring viewers to tears, the print ads that are breathtaking, and the radio commercials that cause riotous laughter â€" storytelling is powerful and effective and can be used to generate customer connections and sales. Not only is storytelling better marketing, it is meaningful content that creates an authentic view of your company. Putting the ‘power of the pen’ to work for your company can bring long-lasting rewards, giving you a stronger profit margin and more effective communication with your customers.

Literature Review Music Education And Developing

Chapter Two: Literature Review Music Education and Developing Musicality Many researchers have studied the subject of teaching music and methods to increase musical understanding in the elementary and secondary school settings. Many pedagogical developers have presented methods in which they feel are most effective. â€Å"Critical pedagogy is not a traditional music-teaching method, as it combines philosophy and pedagogy, theory and practice. Unlike Orff, Kodà ¡ly, or Dalcroze, there are no specific teaching techniques or prescribed body of musical repertoire students must hear or perform in the classroom. There are no required materials, such as instruments or tennis balls, and no prescribed scope and sequence† (Abrahams, 2005, p. 12). Abrahams continues that pedagogy comes from a rich and varied music program, and encourages multiple and liberating experiences in the learning process. The term musicality often brings up more questions than it answers. Merriam-Webster defines musicality as â€Å"sensitivity to, knowledge of, or talent for music; or the quality or state of being musical.† Music educators inspire to teach their students to be sensitive to music, have a knowledge of music, and develop the inward talent the student may have for music. As these concepts develop, students enter into a state of â€Å"being musical.† The foundation of being musical is music literacy. Music literacy includes reading note names from a staff, identify note values, interpreting rhythms, andShow MoreRelatedMusic Therapy And Its Effects On Adolescents With Behavioral Issues974 Words   |  4 PagesStavig Info470 AE Music Therapy and its’ Affects on Adolescents with Behavioral Issues Music is known to elicit responses, both physiological and emotional, in people with or without special needs. There is well-documented research to put into words the complex relation between music, emotion, and physiologic arousal. This knowledge is being used in adolescent music therapy to encourage the expression of feelings as well as the engagement of social interactions. In this review I’ll first describeRead MoreThe Importance Of Educating Non Indigenous Australians About Indigenous Culture And Epistemologies1634 Words   |  7 Pagesor racist attitudes within society. A lot of literature focuses on the importance of empathy; however, the need for this knowledge goes beyond just the benefits for interpersonal relationships, it also includes benefit for health of people, animals and land. It is important that this knowledge is taught by people with a lived experience to avoid misinterpretation of information. Provision of learning activities such as classes, films, discussions, music or food festivals, the promotion of cross-culturalRead More Fundamentals of Research Essay1596 Words   |  7 Pagesconducting a doctoral research is to improve the music education curriculum and provide an excellent learning opportunity for all students including students with disabilities to experience academic success. The current music curriculums design appears to be standard for all students including students with disabilities. Because of inclusion, children with learning disabilities participate with non-disabled children in music. 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Sign In! Ãâ€" Sign In Sign in using your Facebook account Sign in with Facebook OR Not a Member? Sign up! Ãâ€" Sign up Use your Facebook account for quick registration Sign up with Facebook ORRead MoreReading Fluency and Its Effect on Reading Comprehension1295 Words   |  6 Pagesfluency; therefore, in this review of literature, I will examine reading fluency by focusing on how it affects comprehension. Literature Review The attention given to reading fluency has fluctuated throughout the years in education. It is currently gaining recognition and once again becoming an advertised component in most reading programs. According to Avanchan (2010), fluency is a critical element of reading and should be taught in every school. 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Using student retention as a performance indicator has provided an increase in data reporting of overall university student retention as well as retention rates within academic programs. This data has shown a trend in decreasing retention rates among college music majors at many universities (Fitzpatrick, Henninger, Taylor, 2014; Gavin, 2012). Recent studies attribute this decrease to career uncertaintyRead MoreThe Theories Of Piaget And Erikson1121 Words   |  5 Pagesin psychology or education, they will be tested on the theories of Piaget, Erikson, and other seminal scholars. Although students were expected to read before coming to class, I lectured to highlight the important components of these theories and in hopes of clarifying any misunderstandings. As most educators will admit, lecturing alone is not an effective strategy to assure student learning. As a result, I tried to incorporate mainstream media (TV shows, movies, and music) into my lecturesRead MoreEssay on Amazon Continues to Grow Through Mergers and Acquisition824 Words   |  4 Pagesexpand, and improve the goods and services the company provides through strategic mergers and acquisitions. In recent years Amazon has focused on acquiring a variety of companies that bring with them technologies from fields such as: robotics, education, voice recognition, and e-reader displays. One of Amazon’s most significant recent acquisitions came in March 2012 when Amazon purchased Kiva Systems, a Massachusetts based robotics company. The deal worth $775 million dollars was made in hopes

Project Managment Case Studies - 214937 Words

PROJECT MANAGEMENT CASE STUDIES, SECOND EDITION - PROJECT MANAGEMENT CASE STUDIES, SECOND EDITION HAROLD KERZNER, Ph.D. Division of Business Administration Baldwin-Wallace College Berea, Ohio John Wiley Sons, Inc. This book is printed on acid-free paper. @ Copyright O 2006 by John Wiley Sons, Inc. All rights reserved. Published by John Wiley Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior†¦show more content†¦207 Jones and Shephard Accountants, Inc. 212 Fargo Foods 216 Government Project Management 220 Falls Engineering 222 White Manufacturing 227 Martig Construction Company 229 Mohawk National Bank 231 5 NEGOTIATING FOR RESOURCES 235 Ducor Chemical 237 American Electronics International The Carlson Project 245 241 Contents vii 247 6 PROJECT ESTIMATING Capital Industries 249 Polyproducts Incorporated 251 Small Project Cost Estimating at Percy Company Cory Electric 259 Camden Construction Corporation 263 7 PROJECT PLANNING 267 258 Greyson Corporation 269 Teloxy Engineering (A) 274 Teloxy Engineering (B) 276 Payton Corporation 277 Spin Master Toys (A): Finding A Manufacturer for E-Chargers Spin Master Toys (B): A New E-Chargers Supplier (see handout provided by instructor) Spin Master Toys (C): Keeping E-Chargers Wings On (see handout provided by instructor) 8 PROJECT SCHEDULING 293 279 Crosby Manufacturing Corporation 9 PROJECT EXECUTION 299 295 The Blue Spider Project 301 Corwin Corporation 317 Quantum Telecom 329 The Trophy Project 331 Concrete Masonry Corporation 334 Margo Company 343 Project Overrun 345 The Automated Evaluation Project 347Show MoreRelatedMcdonalds Case Study Project Managment9278 Words   |  38 Pagesentire in each one of the actions, to be leaders.{Kroc, 1987 #5} McDonalds is a company that offers work eminently to young people over 16 years, it is for it, for what its schedules of work are enough flexible to be able to continue the studies, adding an unique labor experience, it can even become the first step of a great professional career in an international company. 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Comparison Between the Cost of Living in Ecuador and the United States Free Essays

The Cost of Living between Ecuador and the United States The cost of living between Ecuador and the United States shows several differences, but this essay is going to focus on two of the most common ones. The first one is the rental price of an apartment and the second one is the cost of clothing and shoes. First, the rental price of an apartment of three bedrooms in Ecuador is around 500 dollars; on the other hand, this cost is much higher in the United States; actually, an American family has to pay about 1500 dollars for renting an apartment with these characteristics. We will write a custom essay sample on Comparison Between the Cost of Living in Ecuador and the United States or any similar topic only for you Order Now In short, renting an apartment in Ecuador is three times less expensive than renting it in the United States. Second, the price of the clothing and the shoes is extremely expensive in Ecuador, for example: if a person wants to buy one pair of Nike shoes, that person has to pay about 300 dollars, whereas in the United States if someone buys the same pair of shoes, he/she pays around 150 dollars. Moreover, an American woman can get a Calvin Klein coat paying 250 dollars, while in Ecuador a woman has to pay almost 1000 dollars for getting the same piece of clothing. In brief, both the price of clothing and the cost of shoes are more accessible in the United States than in Ecuador. In conclusion, both Ecuador and the United States display certain differences in the cost of living but the most popular are the ones related to the rental price of an apartment and the cost of the clothes and shoes. How to cite Comparison Between the Cost of Living in Ecuador and the United States, Papers

Tying the Strings Essay Example For Students

Tying the Strings Essay If the string theory is really true, then the entire world is made up of strings, and I cannot tie a single one. This past summer, I applied for my very first job at a small, busy bakery and cafe in my neighborhood. I knew that if I were hired there, I would learn how to use a cash register, prepare sandwiches, and take cake orders. I imagined that my biggest struggle would be catering to demanding New Yorkers, but I never thought that it would be the benign act of tying a box that would become both my biggest obstacle and greatest teacher. On my first day of work in late August, one of the bakerys employees hastily explained the procedure. We will write a custom essay on Tying the Strings specifically for you for only $16.38 $13.9/page Order now It seemed simple: wrap the string around your hand, then wrap it three times around the box both ways, and knot it. I recited the anthem in my head, three times, turn it, three times, knot  until it became my mantra. After observing multiple employees, it was clear that anyone tying the box could complete it in a matter of seconds. For weeks, I labored endlessly, only to watch the strong and small pieces of my pride unravel each time I tried. As I rushed to discreetly shove half-tied cake boxes into plastic bags, I could not help but wonder what was wrong with me. I have learned Mozart arias, memorized the functional groups in organic chemistry, and calculated the anti-derivatives of functions that I will probably never use in real life †all with a modest amount of energy. For some reason though, after a months effort, tying string around a cake box still left me in a quandary. As the weeks progressed, my skills slowly began to improve. Of course there were days when I just wanted to throw all of the string in the trash and use Scotch tape; this sense of defeat was neither welcome nor wanted, but remarks like Oh, you must be new   from snarky customers catapulted my determination to greater heights. It should be more difficult to develop an internal pulse and sense of legato in a piece of music than it is to find the necessary rhythm required to tie a box, but this seemingly trivial task has clearly proven not to be trivial at all. The difficulties that I encountered trying to keep a single knot intact are proof of this. The lack of cooperation between my coordination and my understanding left me frazzled, but the satisfaction I felt when I successfully tied my first box was almost as great as any I had felt before. Scientists developing string theory say that string can exist in a straight line, but it can also bend, oscillate, or break apart. I am thankful that the string I work with is not quite as temperamental, but I still cringe when someone asks for a chocolate mandel bread. Supposedly, the string suggested in string theory is responsible for unifying general relativity with quantum physics. The only thing I am responsible for when I use string is delivering someones pie to them without the box falling apart. Tying a cake box may not be quantum physics, but it is just as crucial to holding together what matters. I am beginning to realize that I should not be ashamed if it takes me longer to learn. I persist, and I continue to tie boxes every weekend at work. Even though I occasionally backslide into feelings of exasperation, I always rewrap the string around my hand and start over because I have learned that the most gratifying victories come from tenacity. If the universe really is comprised of strings, I am confident that I will be able to tie them together, even if I do have to keep my fingers crossed that my knots hold up.

buy custom Irish History essay

buy custom Irish History essay This essay will be organized into three main parts: Introduction, body and the conclusion. The Introduction is a brief cross sectional look into the history of Britishs invasion of Ireland. It is in the main body that the essay captures the works of Theobald in relation to Ireland republicanism, his life and his works in politics. In the conclusion, the relevance of relevance of Wolfe Tone will be clearly illustrated. Introduction The Great hunger of Ireland was the turning point of Irish history. It was caused by the continual failure of the potato which was the staple food and the crop on which the entire population relied upon which was risky at the time. It is estimated that at least one million people died of starvation and disease in the late 1840s and another one million from the famine that followed. This hardened the resentment that already existed against the British, The death of so many of their own made the nationalist party gains a lot of sympathy from the Irish immigrants who had immigrated to America. The anger from the death of so many people under British rule be can be said to be the birth of nationalism. It was shown by secret societies groups of farmers and workers who secretly gathered to implement their ideas on justice against land owners who were settlers. These groups had existed before but they were now more aggressive now since it was now clear that the British government was only i nterested in its own interests and not those of the Irish people. The domination of Ireland by England started in the twelfth century through King Henry II securing Lordship over some part of the country and later designating the Lordship to his son. Only part of the country was under the British that is the Dublin and its environs however this changed with the onset of the Tudor monarchs, namely King Henry VII and Elizabeth l who took control over the entire country. The British governed the legal, administrative, civil service and the military, which reduced the Irish to subjects in their own country. The Tudor monarch plantation policy led to dispossession of land from the Irish, to the investors who had supported the invasion, and they also made attempts to Anglicanise the locals which was composed largely of a Catholic society . As a result, parliament became biased due to the low number of Catholic members despite having a predominantly Catholic population and was mainly composed of nominees by the settlers. This sparked the activities of var ious nationalist who sought after the reestablishment of an Irish parliament and some self autonomy through peaceful means. With the threat of invasion of Ireland by France the British, not knowing they will be cooking themselves in their own fat so to speak, asked for volunteers to defend against the French, thousands joined and formed the Irish Volunteers who then used their newly acquired position to force the hand of the British crown into granting them permission to vote. The Irish patriot party under the leadership of Henry Grattan was in the forefront to push for greater enfranchisement for the people which saw some laws passed in which Catholics were allowed to vote. However others such as Theobald Wolfe did not see this feat as one that could be achieved through peaceful means but through the use of physical force. The political turmoil in Ireland that would mark the 19th century actually began in the 1790s, when a revolutionary organization, the United Irishmen, began to take shape. Leaders of the organization, most notably Theobald Wolfe Tone, met with Napoleon Bonaparte who was well known for his military tactics against his enemies in revolutionary France, seeking help in overthrowing British rule in Ireland. This did not go unpunished as the British took action against the rebels and anybody thought to be affiliated to then several Irishmen were captured tortured and killed, including Wolf who was captured and while in captivity gave an articulate speech on the need to continue with his work he was sentenced to hang although he requested to be shot and die like a soldier, his petition was denied and was sentenced to hang. He later died of wounds after an attempted suicide to avoid being branded a traitor for his involvement in the 1798 Irish rebellion. This made him a martyr and hero in th e eyes of the Irish people. The Works of Theobald Wolfe Tone Since the end of the 15th century, Ireland was chiefly governed by the Anglican protestant though the group was a minority which constituted members of the established church loyal to the British crown. The discrimination faced by the majority Irish Catholics and the non Anglican Protestants as well as the success of the American Revolution inspired the liberal elements among the ruling class to achieve some reforms that would make Ireland autonomous. Some of the grievances were the that the Irish Catholics as well as the non Anglican protestants were barred from voting as they did not possess a property threshold which was as a result of dispossession of land during the invasion by British in earlier centuries when the Tudor monarchs were in power. In addition to that, the fact that Ireland was sovereign kingdom governed by the monarch and a parliament on the island was a mere mirage. In reality, the English had veto power over the Irish law through the Poyings law of 1491 and the B ritish was given the right to legislate for the kingdom by the Declaratory act of 1720, these acts acting together reduced Ireland to nothing but a colony with even less autonomy than Britishs North American colonies. The Irish were forced from their lands and acted as a source of labour for the up and coming industries. England still had mercantilist practices and despite all, they still regulated the ability of Ireland to turn into a competitive commerce industry. This made the members of the Ulstrs nascent bourgeoisie to immigrate to America. With the success they saw of the American Revolution this helped them to fuel their own anti colonial revolution. This birthed the beginning of capitalism and subsequently two classes: the bourgeoisie and the proletariat. The advance of capitalism changed the temperament of Irish resistance of British rule giving rise to Irish republicanism. The ground breaking organization of Irish republicanism was the Irishmen Society led by an Ulster protestant Theobald Wolfe Tone who was from the capitalist class and had ties with the Ulster proletariat as well as the Irish peasants these went a long way in gaining support from both sides as the British were heavily r elying on the differences that existed between the Catholics and the a protestants of Ireland. Theobald therefore acted as the needed missing link to start an insurrection Theobald was born in Dublin 20th of June 1963. He studied law at Trinity College and qualified as a barrister at the age of 26. He came into the limelight in 1790 when he wrote a pamphlet attacking the Marquees of Buckingham followed by an essay titled the A Northern Whig in which differed with the elements constitution that Henry Grant had shaken down from the British, Grants constitution did not address the continued differences among Catholics and the Protestants . He wanted the union of all religions in Ireland and total emancipation from the British, a country cannot be granted independence when it is still ravaged by sectarian divisions. In his bid to put his ideas into practice Theobald in conjunction with others such as Thomas Russell and Nappy Tandy formed the Society of United Irish Men. It is impossible to talk of this society without mentioning the French revolution. This society came into being in the backdrop of the French revolution, whose effects were being felt all o ver Europe in the 1700s, and whose views challenged the traditional way of thinking by using scientific rationale it was championed by Rousseau. It saw everyone as being equal. The United Irishmen fashioned relations with the Jacobean regime and sought for help from the directory government of France where they borrowed ideas from the French who had dissociated themselves with the followers of Babeuf which at the time was opposing the French directory government, this gave them perspective on how to deal with the British government which was determined to continue its hold on Ireland. The recollections of the events of the crush of the Gaellic civilization; which was the way of life of the Irish people before the invasion of the British, by the British, the confiscation of land and the exile of native rulers remained to the Irish descendants of the eighteenth century. The descendants of the Irish Catholics suffered under the penal laws which were meant to maintain powers in the hands of the settlers, by excluding the Catholics from seats of power such as parliament. Despite owning large tracts of land many of the settlers lived in England and only visited Ireland, mean while the Irish Catholics lived as peasants in abject poverty. The Protestants also faced grievances though not as severe as those faced by the Irish Catholics. They (Protestants) suffered legal from legal handicaps and showed antipathy towards the fact that the British used Ireland as a colony to further its interests and the Irish wanted to be an independent country with its own government. The Irish Volunteers attempted to address these injustices but failed due to sectarian divisions. Naturally, the British thrived on this and saw it as an opportunity to continue with its rule using the divide and rule policy that was very common in British colonies, as now the British regarded it as a colony. They incited the Protestants by telling them that they would lose their lands and suffer religious persecution if the Catholics were to gain equal rights, this caused sectarian violence between the Catholics and the Protestants. This is where the Society of United Irishmen came in order to try and unite the different sects to from a sovereign but unified Ireland that was divided along sectarian lines. Many young nationalist attributed all the strife facing Ireland to British occupation. The Society of United Irish men was the brainchild of Theobald and to be able to adequately see the relevance of his work on Ireland, one has to look at it achievements and failures in depth as is common with any organization, union or political party that plays a major role in the attainment on independence of any country but in this case the development and growth of nationalism and republicanism in Ireland today. The United Irish men wanted to abolish the penal laws and the system of government that allowed for the landed English aristocrats to have their own appointees to the Irish parliament, they wanted to see reduced interference in Irish affairs by the English parliament as well as changes in the ownership of land to bridge the gap that was so clearly evident in the ownership of land. This societys vision would culminate to a country as that outlined in Tom Paines book The Right of man. Obviously these activities would not go down well with the British as the democracy of Ireland could spread over to Britain and an Irish only Parliament would reduce British interest in Ireland therefore after only three years of existence they outlawed the group and the Society of United Irish Men. This did not dampen the efforts of Theobald. The first attempt by Wolfe tone was in 1776 when he went to France to seek help to overthrow the British as it had become evident that constitutional efforts and diplomacy were not going to succeed in his efforts to liberate Ireland. However, this attempt was thwarted by bad weather where the French troops only got as far as the shore with no real physical confrontation taking place. Secret societties continued to emerge throughout Ireland made up of both Protestants and the Catholics. Wolfe and his group distributed pamphlets as well as copieis rights of man as a way of informing the people. These efforts went a long way as peasants now started to push for the freeing of Catholics, abolition of tithes and the redistribution of land as well as lower rents and an end to evictions these was the very outcome that the British did not want to happen because in Ireland Sectarian rows had always led to the downfall of the up risings. With a Unifi ed Ireland, British rule was threatened. The British realized this and retaliated with brutal force and the country was placed in the hands of the military. Troops were brought in from England and a crusade of terror was launched: towns were raided, men were whipped and tortured, men were half hanged this was done so that they could censure anyone involved in the societies activities, in short they tried to instill fear so as to reduce the involvement in the activities of the Irish society. Despite all this the Society remained strong especially in areas of Leignster and Connaught and culminated in a rebellion in 1798. It resulted in the following: the in 1801 the Act of Union was forced upon Ireland which crushed the efforts of the rebellion and religious sectarianism was established. The United Irishmen did not swayed but continued to flourish and brought together native Ulster settlers in a national rebellion, the colonialists tried to crush it again by claiming religious narrow-mindedness. The Orange order was founded to as a response to the United Irishmen and to date has continued to propagate sectarian violence by calling for holy wars against the Catholics as well as to encourage the domination of Ireland by England at the time it also provided the English Government with the necessary information on the activities of its enemies. Theobald was unshaken by the Orange boys and he only viewed them as a puppet of the British and believed that with proper organization of government their propaganda would easily be ended. In any case, this was not to be as ever since the orange boys have managed to shatter all hopes to end sectarian rows this was important to the British as continued sectarian divisions and the continued oppression of the Irish Catholics would ensure their continued rule. The bashing of Catholics led to Catholicism being the face of Irish nationalism which went ahead to bear fruit that saw the repeal of the penal code, it turned Catholicism into a force to be reckoned with in the Irish society. Conclusion The efforts of Theobald tend to orient towards Republican ideologies. Republicanism form of government may ideally mean a government in which power rests with the people as opposed to the monarch but it goes beyond this to mean a way of life in which people have an interdependence whose success or failure depends on the social framework they inhabit. It is not a perfect way of life. Therefore the questions posed to republicans in general are how to attain this freedom? And what constitutes this freedom that is how to define it? However, all republicans agree that this freedom is fragile and must be jealously guarded by those that the people themselves elect into power. For this freedom to be achieved it requires political equality through active citizenship and self governing citizens who have some control over the direction of their lives rather than complete self sufficiency. With this in mind the relevance of Theobald Wolfe Tone is obvious. By asking the French for assistance he s aw the French not as an enemy which was in contrast to how the Britain viewed the French. He viewed as an ally from whom he could not only borrow ideas but a military which was renown throughout Europe. At the time the French would help the people of Ireland become free of English rule. Though his efforts did not succeed he had made attempts that continued to instill a sense of nationalism in the people which was important for any country that hoped to be free from the reigns of colonialism. Theobald, wanted to see a society without preference and an end to ascendancy as well as the end of the connection between the church and the state, there was need for a society where those who came to power were competent persons who could run a country. Through the Society of Irishmen he campaigned for protection of personal property for all citizens and condemned anybody who would support continued British rule. It was important that Irish people saw the need for independence as opposed to forcing the idea of sovereignty down their throats. He recommended that it is the people who should suggest those they want to see in the legislature, people who would represent their needs not those who used the seats in power to further their own interests as was the case with the settler appointed nominees where corruption was rampant. These very persons should be elected in the basis of courage zeal and ability as opposed to wealth, accordingly, the people should organize themselves in order to form a Government to administer the affairs of Ireland and seek to further the interests of the state. This was not going to be achieved when Ireland was still under the rule of the British Monarch. It was the efforts of the united Irishmen that brought to the forefront the grievances of the Irish people. Theobald Wolfe Tone can therefore be credited with being the father of Irish Republicanism. His effort enabled the ordinary people of Ireland to realize they had rights and Ireland should be a democratic, egalitarian society devoid of interference from the British and sectarian divisions. The work of the United Irish men did not continue long after the death of Thobald, and after the Act of union of 1802 where the Irish parliament was abolished and the United Kingdom of Great Britain and Ireland was formed. 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Why Acute Angles Are Less Than 90 Degrees

Why Acute Angles Are Less Than 90 Degrees In geometry and mathematics, acute angles are angles whose measurements fall between 0 and 90 degrees or has a radian of fewer than 90 degrees. When the term is given to a triangle as in an  acute triangle, it means that all angles in the triangle are less than 90 degrees. It is important to note that the angle must be less than 90 degrees to be defined as an acute angle. If the angle is 90 degrees exactly, though, the angle is known as a right angle, and if it is greater than 90 degrees, it is called an obtuse angle. The ability of students to identify the different types of angles will greatly help them in finding the measurements of these angles as well as the lengths of the sides of shapes that feature these angles as there are different formulas students can use to figure out missing variables. Measuring Acute Angles Once students discover the different types of angles and begin to identify them by sight, its relatively simple for them to understand the difference between acute and obtuse and be able to point out a right angle when they see one. Still, despite knowing that all acute angles measure somewhere between 0 and 90 degrees, it may be difficult for some students to find the correct and precise measurement of these angles with the help of protractors. Fortunately, there are a number of tried and true formulas and equations for solving for missing measurements of angles and line segments that make up triangles. For equilateral triangles, which are a specific type of acute triangles whose angles all have the same measurements, consists of three 60 degree angles and equal length segments on each side of the figure, but for all triangles, the internal measurements of the angles always add up to 180 degrees, so if one angles measurement is known, its typically relatively simple to discover the other missing angle measurements. Using Sine, Cosine, and Tangent  to Measure Triangles If the triangle in question is a right angle, students can use trigonometry in order to find the missing values of the measurements of angles or line segments of the triangle when certain other data points about the figure are known. The basic trigonometric ratios of sine (sin), cosine (cos), and tangent (tan) relate a triangles sides to its non-right (acute) angles, which are referred to as theta (ÃŽ ¸) in trigonometry. The angle  opposite  the right angle is called the hypotenuse and the other two sides  that form the right angle are known as the legs. With these labels for the parts of a triangle in mind, the three trigonometric ratios (sin, cos, and tan) can be expressed in the following set of formulas: cos(ÃŽ ¸)   adjacent/hypotenusesin(ÃŽ ¸)   opposite/hypotenusetan(ÃŽ ¸)   opposite/adjacent If we know the measurements of one of these factors in the above set of formulas, we can use the rest to solve for the missing variables, especially with the use of a graphing calculator which has a built-in function for calculating sine, cosine, and tangents.